Citrine 360 is an all-in-one marketing automation and CRM platform created by The Reputation Lab, a digital growth company that’s been helping businesses win online since 2014.
We didn’t start with software.
We started with results.
The Reputation Lab cut its teeth in the hospitality industry, partnering with hotels and resorts to manage reviews, improve guest communication, and increase direct bookings. That hands-on experience revealed a pattern that still exists across industries today:
“Businesses don’t struggle because they lack effort — they struggle because their tools don’t work together.”
As we expanded into automotive, dental, home services, wellness, professional services, and local retail, the same issues showed up again and again:
Instead of piling on more tools, we introduced a system that works — supported by our hospitality-first mindset and deep marketing expertise. Citrine 360 brings everything together so growth feels simpler, not more complicated.
Citrine 360 is the result of over a decade of real-world marketing experience — built by a team that’s been in the trenches with business owners, not just behind dashboards.
It’s a platform + service designed to help small and mid-sized businesses:
One platform. One system. Built from real-world experience.
Citrine has long been known as the Merchant’s Stone — a symbol of abundance, clarity, and successful relationships.
That meaning is baked into everything Citrine 360 delivers:
Generate more leads and opportunities
Manage calls, texts, emails, bookings, and reviews in one place
Automate follow-ups so your team focuses on growth, not busywork
Citrine 360 helps turn conversations into customers — and customers into long-term loyalty.
Citrine 360 isn’t just a login and a dashboard. It’s fully supported by a team of experts who will partner with you in driving success.
We get everything running correctly from day one
Simple guides and videos — no guesswork
Chat, email, or video call when you need help
We don’t replace your team — we empower them with technology that runs quietly in the background and delivers results consistently.
To make powerful marketing and automation tools accessible, affordable, and effective — without the complexity or cost of enterprise software.
Citrine 360 exists to give business owners back what matters most:
Less manual work.
More focus on what matters.
Every lead followed up.
Every time.
Clear systems.
Predictable growth.
You don’t need more apps. You need one system that works.
Citrine 360 combines powerful software with real support — so growth feels simpler, not heavier.
Book a call to activate your trial and see if Citrine 360 is right for you.